Your brand is an experience you have with your customer.
It’s your relationship. It’s a blessing you give to somebody.
It’s you sharing your superpower in a way that delights, entertains, or warms the heart of somebody who needs what you have to offer.
Don’t just have a website, but make sure you’re recording videos showcasing your superpower. Blog or write articles about it – but not every day.
Working smarter doesn’t involve creating more content; or even posting on social media every day.
Rather, you need to to develop a clear brand. Who are you?
I’m the Startup Business Coach and Mindset Teacher at Moms Wear Capes.
Every person I meet is a prospect who may or may not benefit from Moms Wear Capes or my business coaching. In some words, I’m always selling my brand.
We’ll talk more about how to propel your brand with networking in a minute.
Here are a few more ways you can propel your brand:
1. Become a Published Author.
Lump all your articles and blog posts together into chapters and : Voila. You have a book with minimal extra time spent and just a bit of editing. Post it on Amazon and then use Createspace to make a physical copy. Give it out to strategic partners in your community who may be able to send business your way. Now you’re a published author! I’ve done this four times in the past 18 months alone. Don’t go looking for my books; I’m going to send them to you after this webinar.
2. Get great PR.
You will have more people clamouring for your service if you are a published author and writer in high-level periodicals. Submit work to your local newspaper, your alumni association, and even the Huffington Post. In Superwoman School, we have four days full of concise, 15-minute lessons that teach you how to get incredible PR without having an already-established name for yourself. If you’re already a Superwoman School member, visit our lessons by Judy Tsuei and Susan Young.
3. Do a photoshoot.
…And post that gorgeous mug of yours everywhere you can. If you’re a personal trainer let’s see some photos of your clients’ before-and-afters. If you’re an architect I want to see what you’ve drawn. If you’re in real estate, show all the houses you’ve sold and snap a picture with your phone of happy families standing in front of their dream homes.
4. Get a great Logo.
I always use Fiverr to draft my logo and 99designs to finalize it. This works every time and it takes barely any investment.
5. Get testimonials.
It doesn’t matter if it’s your mother, your sister, your best friend, or your accountant. If you’ve blessed somebody with your superpower, have them text you one or two sentences about it. Establish yourself as an expert in your field. Highlight your superpower with social proof so that people will feel confident handing over money to you.
6. Create Strategic Partners From Your Current Network.
I’m not saying that you need to inundate your social media page with salesy messages and solicit business from your friends and family. That would make you an asshole. And it’s the core of what we’re NOT trying to do here.
For more tips on starting and developing your home-based business, read this…